Lessons from the Founder of Fika on the “Food Service Matters” Podcast
Starting a food service business is an exciting but challenging journey. From supplier selection to staff retention, every decision impacts long-term success.
In the latest episode of Food Service Matters, Ed Walker, Founder of Fika, shares his top tips for launching a successful food service business. With over 20 years in the industry, Ed set out to create a purpose-driven company that prioritises sustainability, people, and ethical sourcing.
If you’re thinking about starting a catering business, café , or food service brand, these insights will help you navigate the challenges and set yourself up for success.
1. Know Your ‘Why’ – Purpose Drives Success
A successful food service business isn’t just about good food—it’s about knowing your mission.
Ed Walker founded Fika with the belief that food brings people together. He also launched Bloom Coffee Academy, a social enterprise that helps people affected by homelessness build careers in the hospitality industry.
Ask yourself: What impact do you want your business to have? Are you solving a problem, filling a gap in the market, or redefining the customer experience? A clear purpose attracts loyal customers and differentiates you from competitors.
2. Supplier Selection Matters – Ethical Sourcing is the Future
Your suppliers define the quality, sustainability, and ethical footprint of your business. Ed emphasises the importance of choosing suppliers that align with your values, even if it takes more effort.
Why it matters: Sustainable and ethically sourced ingredients resonate with today’s conscious consumers. They also enhance your brand’s reputation and build trust.
Tip: Take the time to vet your suppliers. Ask about their sourcing practices, labour standards, and sustainability efforts. The extra effort pays off in long term customer loyalty and brand value.
3. Build a Trusted Support Network
No entrepreneur succeeds alone. Ed credits much of his success to mentors, industry peers, and a strong support network.
“Having a trusted support network is everything. You need people who push you to grow, challenge your thinking, and hold you accountable.” – Ed Walker
Tip: Surround yourself with people who understand the industry, challenge your decisions, and provide guidance. Whether it’s mentors, business advisors, or fellow entrepreneurs, learning from others accelerates your growth.
4. Invest in Your People – Retention Starts with Culture
Ed believes that a great team is the foundation of a thriving business. At Fika, employee benefits include:
• London Living Wage commitment
• Vitality healthcare coverage
• Generous holiday policies
Why? Because happy employees create exceptional customer experiences. Investing in your people leads to higher retention, better service, and a strong company culture.
Tip: Offer fair wages, career progression opportunities, and a supportive work environment. Your staff will stay longer and be more engaged.
5. Be Adaptable – The Food Industry Moves Fast
The food service industry is constantly evolving, and businesses that succeed stay flexible. Ed talks about pivoting business models, such as Fika’s expansion into delivered food services through dark kitchens.
Adaptability means:
• Responding to customer trends and expectations
• Leveraging new technologies for efficiency
• Adjusting to economic shifts and supply chain challenges
Tip: Don’t be afraid to adjust your business model. Stay informed, test new ideas, and be ready to evolve as the industry changes.
Final Thoughts – What’s Next for Food Service Startups?
Starting a food service business requires passion, strategy, and resilience. Ed Walker’s journey with Fika proves that a values-driven approach, strong supplier relationships, and a people-first culture can set you apart.
If you’re launching your own food business, take these lessons to heart:
• Know your purpose
• Select suppliers that align with your values
• Build a strong support network
• Invest in your people
• Stay adaptable in a fast-changing industry
Want to dive deeper? Listen to the full episode of Food Service Matters now!
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